I am the leader of my pack, most of my boys are beta males (not that there is anything wrong with this, I much prefer the term ‘ordinary males’ but for the translation of this community we’ll stick to beta)

I had a problem 2 years ago, when we would go out, my friends would spot a hot chick or a good looking set but wouldn’t even dream of opening... just look from afar and go “look at the legs on that she could crack a walnut” then wink and smile when she is in the vicinity.

Not very good is it? And it’s not their fault... they are socially conditioned not to approach; most of us are in life. It is no different for women!

This troubled me for a long while because it limited the amount of approaches I myself could do when with them and I found it much easier going out alone than with them (though going out alone has its pitfalls, which is another article, another time). Now for many ethical and sociological reasons I would never introduce any of my close friends to the pickup community. Every time I have contemplated it in the past I have always surmised I would have more to lose in my reputation, than I would for any of them to gain better social skills. I did flirt many times with ways to set teachings of inner game unbeknown to them, in conversations and stories that would turn to questions being raised about their skills with women on an inner level, and how we can change that... it never really bared any fruition. My friends would sense emotional discomfort arising and thus look for an opportunity to change the subject. I was adamant one night that I was going to get my best friend to chat to the best looking girl we could find in the club, by starting the conversation about an article I’d read in the paper about the social differences between men and women and the reason boys play sports at an early age and girls play games that advance their social ability and thus it makes it harder in adulthood for men to initiate conversations with women out the blue because of an natural awkwardness to social communication... and my friend took a stance “ no mate, don’t agree with you there, that’s a load of shit, there is nothing different between men and women, it’s just they talk girly stuff that doesn’t interest us... (He’s not completely wrong, but that’s not key, my aim was the challenge)

So I progressed it... Ok then, if it’s not true let me scout the room I’m gonna find that hottest girl and you can ask her if there is a social skills difference.... His eye bulge out of his head.. “No, no don’t be doing that”. I say “See proves my point; you would struggle, like any man would”. And then he opened up “I can’t do that” he said... “Most men cant, don’t worry about it, at what age did that kick in for you when you couldn’t approach a girl because of her beauty?, in your teens?”I said...

“teens!?” he said laughing “you joking aren’t you, I’ve never been able to do that since infant school, I remember being in infant school an feeling nervous of girls”

INFANT SCHOOL!!! He is Married With 2 kids, but still nervous around women! Now that for me is mind blowing... unless my friends social awareness is that advanced he was starting to gauge is social value at such an early age! An age where we are innocent to anything in life. And age where we can get up in assembly and sing a Christmas carol in front of the whole school and parents, not think twice about it! My friend was already drawing himself a map of his reality and where he belonged in it!

So it annoyed me, I could never get him or the others to open sets... Till Ron Burgundy came along!

It was a Bank Holiday Weekend. We were around my friends flat having some beers and Anchorman was the 10pm movie on TV... my mate flicked the channel over... “Turn the music down, this is a classic film”. At this point everyone chirped up “hey Anchorman, I love this, great film”... one lad even shouted “I Love Lamp.... I’ve got a T-shirt with it on”!

As we watched the movie I kicked back a little with a beer and watched my friends, and how their eyes lit up in childlike awe of the character Ron Burgundy and his news team, with the male bravado and comical attempts to hit on women... and it just clicked...

The Ron Burgundy opener was born...after the movie ended we were all quoting the lines from the film...

“I wanna say something. I'm gonna put it out there; if you like it, you can take it, if you don't, send it right back. I want to be on you.”

“My cologne is called Sex Panther. It's illegal in nine countries! It's made with bits of real panther, so you know it's good!” “They've done studies, you know. 60% of the time it works, every time! “

What I could see in their love of the characters wasn’t that they was ironically hopeless with the women in the movie.... but in the whites on my friends eyes you could see their admiration in the deliverance and sheer outrageousness they have in the movie.... if we could all only be like that for one day !!

And that’s when I got the idea.... next weekend... let’s go out and have an anchorman weekend!

By this all those mental barriers and constraints developed over the years to social conditioning was down, there was no need for them this night, this night we would all be Ron Burgundy’s... our aim wasn’t to pull women, but to have a laugh reciting the lines of a great movie to the sets we approached as a group, we all laughed, the girls in every set all laughed, some even knew the lines and name checked the film “haha Anchorman right?”.... it wasn’t important... what was important was 4 beta men reigning supreme in the club... being in the position of power flowing from group to group, feeling like the owners, larger than life, the soul of the party !! The PUA’s of the night

This is Ron Burgundy, Stay Classy San Diego!